Digital Event

Who would have thought in the year 2000 that Linda Zervakis would one day anchor the daily news in your living room? Digitalisation makes it possible. And much more besides.

Of course, it’s now more fun to network with an iced drink in your hand and the evening sun on your face while listening to good music in Clouds on the 24th floor above the Reeperbahn. Because that’s exactly what makes networking so appealing. But not only that, but also the direct contacts and impressions of such a networking event.

All this seems impossible due to the current restrictions. But thanks to digitalisation, the business world does not have to do without it altogether. As a strong partner at your side, we help you to make your Digital Event a complete success, despite the restrictions of everyday life and business.

What are Digital Events?

A digital event is not bound to a specific target group. The participants can attend the event virtually, regardless of location, while the speakers are broadcast via livestream. The necessary interactivity can be ensured through the targeted use of tools such as the chat function or voting modules.

However, merely transmitting the live event concept via a simple stream is not enough. Digitalisation also brings disadvantages: participants are spoiled by various online offers and exciting, highly professional films or streams. Therefore, a digital event requires its own concept that engages the target group and makes the speakers memorable.

Be it general meetings, panel discussions or internal meetings, there is no event that cannot be held digitally. The physical presence of the target group is no longer mandatory and your event will not suffer any losses due to current restrictions.

Digital events also offer other advantages:

Added value of digital events

The targeted use of digital interaction tools increases the possibilities of participant interaction
Marketing tools can at the same time provide you with valuable information about your target group
Current assembly bans have no influence on the realisation of your event

Reach of digital events

You experience an almost unlimited reach of your digital event, as anyone can participate from anywhere in the world from any device
You generate increased numbers of participants by simplifying the general conditions of participation, such as eliminating the need to travel to the event

Cost savings of digital events

You save costs and time by not having participants present at the event.
Less downtime for staff, as travel time is eliminated
Costs per participant are reduced

Sustainability of digital events

CO2 savings, as for example digital business cards can be distributed instead of flyers
Travel to the event is not necessary

Capacity of digital events

You get unlimited participant capacity for your digital event
You can run as many streams as you like in parallel
You can have unlimited live conversations

How does a Digital Event work?

Participant management

In principle, the participant management for digital events does not differ from that of a face-to-face event. Participants register online in advance and are then sent an access code.

Virtual event room

In order to enter this virtual room, participants need the access code sent to them in advance. With the help of this code, they can dial into the digital event on the day of the event.

Livestream

With the help of our event technology, you can get the most out of your digital event. This will be installed at your venue by our partner “Show-Partner” and transmitted directly into the virtual event space.

Digital interaction

Through the targeted use of the right communication modules, you can even increase the participant interaction of your target group compared to a presence event. The inhibition threshold of the participants is often lowered and you receive more frequent honest feedback and a higher level of participation. The chat or comment function enables you to achieve this. However, more complex topics, such as voting, can also be depicted digitally. These can be released live by the election administrator.

Follow-up/evaluations

The follow-up of a digital event is essential in order to be able to optimally utilise the added value that you have received through it. On the one hand, you have the possibility to evaluate your votes directly afterwards and to count them. On the other hand, you can take a look at your marketing measures, such as tracking cookies or statistics, which reveal valuable information about your participants.

Data protection

Especially when it comes to issues such as voting in large companies, data protection and information security play an important role. Your data is safe with us. Voting is 100% anonymous, but at the same time we ensure that documentation of the participants is available so that the results of your votes are incontestable.

Functions of Digital Events

Digital events have grown in importance in recent months. Due to meeting bans and restrictions, many companies are unable to hold votes or events. These can easily be replaced by a digital event. However, you may also want to motivate your employees with incentives and promote greater team cohesion through your digital event. This is exactly what a Digital Event can be used for.

Areas of application of Digital Events

Digital events

These can be internal meetings, workshops, lectures, panel discussions, round-table talks, lectures or, on a larger scale, general meetings, representative meetings or general meetings. All of these events can easily be reproduced digitally. Above a certain size, these types of events are best accompanied by professional audio and video technology, which we can provide with our event technology partner “Show-Partner”.

Digital trade fairs

Online trade fairs may be the future of this industry. They bring with them numerous advantages. Basically, they are designed in the same way as a conventional trade fair. The environment of the virtual space should differ as little as possible from the live fair. You can visit information stands, lectures and exhibitions. And all that with just one mouse click- from your living room. These can be career fairs, company fairs or press events, for example.

Hybrid events

Due to current restrictions, the acceptance of online events has increased. However, the desire to get out and participate in real networking events is also on the rise. Hybrid events combine both. A limited number of participants can be present in the presence room and for the other participants the event is digitally transmitted via a streaming platform or GoToWebinar, for example.

Hybrid events are already being used in some cases, but in the long term they could be the event of the future. The unbeatable advantage lies in the large target group – or to be more precise, the two target groups that this form of event addresses: on the one hand, participants who long to network again with a cool drink in their hand on Hamburg’s roof terraces and have real conversations, and on the other hand, those who continue to practice strict social distancing and avoid real contacts as much as possible. This increases your reach enormously.

Tools and software

We pimp your GoToWebinar. With our technology partner, we can spontaneously reschedule your live event into an online event. The necessary technology is collected by “Show-Partner” in an interface and thus easily connected to GoToWebinar. From a certain size, it makes sense to have your event accompanied by professional audio-video technology. In this way you can offer your participants a live presentation at the same time. At home, at work or on site.

The most important questions and answers about digital events

How can I acquire new customers through my digital event?

Acquiring new customers is a central component of marketing strategies. Digitalisation also provides an answer to this. Because through a digital event, the marketing measures can also be carried out digitally. Through SEO strategies or targeted influencer marketing, target groups are specifically addressed and the reach of your digital event is increased.

How can I get in touch with the participants of my digital event?

The answer lies in the community. The community, i.e. the participants of your digital event themselves, will in the best case continuously generate new customers, simply by exchanging information about your event. Nevertheless, you should not disregard your own initiative. Using modern video technology to emphasise what is being said through gestures and facial expressions helps you to stay in touch with your participants. The same applies to the moderation of the chat window. No questions should go unanswered here. Use this tool to bypass the barrier of speaking up and get honest feedback and questions.

tauleo Eventagentur Hamburg - Digital Event Management by professionals

We are your professional partner at your side when you are planning a digital event. Whether with audio-video technology or a spontaneous decision to hold your event digitally due to restrictions, we will support you in making your event a complete success. Feel free to contact us at +49 (0)40 32 59 110-00 or send us an e-mail. We look forward to accompanying you at your digital events soon.