Product presentation

Customer opinions

“I have worked with the tauleo team on multiple global events. They’re an extremely professional, personal and very hands-on team who has customer satisfaction as their number one priority. I’ve been impressed every time how they’ve been able to pull together the most amazing events, under often very tight time schedules and changing directions. They’re also in tune with the latest trends in event management and never hesitate to provide their expert opinion. What I appreciate most about the team is how easy and fun it is to work with them and their positive attitude. I can highly recommend them to any company, big or small, who is looking to impress customers with an extraordinary event experience.”

Mia Claselius, Vice President, Head of Communications – ABB Electrification

Inform, educate, raise awareness, trigger a desire to buy: A successful product presentation must be able to do all this. They are among the most classic types of events and are intended to present new products or a new version of a product from the product portfolio to the respective target group.

This type of event requires a particularly sophisticated concept to determine who the product is aimed at and how this target group can best be reached.

Because: In case of doubt, it is already decided within the first few days on the market whether a product will remain a shelf warmer forever or (in business management language) become an absolute sales hit.

Product launch

When launching a (new) product, leave nothing to chance and arouse public interest with a well-thought-out product presentation. This is the most effective way to reach your target group and win new customers directly.

We tell you how to make your product presentation particularly effective and what positive consequences an original campaign can have nowadays.

Product presentation as an event

Usually, a classic product presentation takes place at a trade fair or a glamorous event. Sometimes the main occasion is the product presentation, but sometimes it is just part of the programme of a larger event. These can be company celebrations in the form of anniversary parties or an open day. There are no limits to the scope of the event.

Exceptional locations & professional catering

For a successful product presentation, however, you should always make sure you have an unusual location, professional catering and stylish background music for the evening. After all, you want your product presentation to leave a lasting impression and give the product a successful start. This aspiration should also be reflected in your guest list. Pay particular attention to the most important business partners, potential customers and well-known personalities, as well as politicians and representatives of the press. This will give you and your product the greatest possible publicity and reach.

Individual solutions for unique products

In the end, however, organising a product presentation always requires an individual solution, because as unique as your product is, there are just as many different ways to present it.

Event technology

Nevertheless, one of the most important components of this brand communication is always the event technology. It transforms your product presentation into a really strong and unique product presentation. The aim of this should be to convince the viewers and to provide a purchase argument.

Light & sound

And what could be more influential for this than a professionally coordinated backdrop with a background of memorable sounds and effects from the craft of lighting technology? Present your new product in the best light with entertaining infotainment.

Flow of the product presentation

One of the inviolable rules of event managers is the red thread. This tool enables event planners to work out a logically structured flow for your event. For product presentations, the product itself is usually best suited for the red thread. It should run through the entire event. It should be ensured that your work is reflected in all speeches or programme points, if not take on a central role.

Professional moderation

It is advisable to refer to the new offer in the opening speech itself and to engage a professional moderator for the rest of the evening, who will skilfully refer to the new product again and again.

Interactivity & show acts

Another central point of your product launch should be the interactivity of the event. Professional show acts can subtly integrate your product into your show.

For example, animators can present the product in as many different ways as possible, magicians can make the product disappear or comedians can regret the valuable loss afterwards and spice up the programme with valuable information about your product. Finally, the product reappears in a spectacular acrobatic performance.

If your product is too big for such show acts, dancers can, for example, attract attention near the product.

Advantages of a product presentation as an event

A professional event agency that specialises in product presentations is worth its weight in gold here. Because such a product presentation is far more complex than a simple company party. As experts in product presentations, we at tauleo are at your side every step of the way, from individual consultation, planning and organisation to the staging of the event.

Vorteile einer Produktpräsentation als Event

The advantages of such a conceptualised product presentation are manifold:

For example, such a presentation usually serves primarily to acquire new customers. But it is also essential for customer communication, because potential customers or partners get to talk to you at the event and experience the product up close. This includes the contact with participants – because the potential customers and interested parties of your product should always be among the participants.

Secondary goals and advantages of the product presentation as an event are the entertainment of the visitors, which should always be connected with emotions in any form, as well as attention-grabbing show acts and finally your product presentation should convince the visitors of the event to buy.

Discreet promotion of your product

Of course, as much advertising as possible should be done for your product at this event, because this is the purpose for which it was organised – but please always subtly and not too obtrusively, because after all, the participants should not feel as if they are trapped in an endless commercial.

Planning security for market launch

Ultimately, such a product launch event also gives you, as the company, planning security as to how popular your product will be after its market launch. In other words: Will your product be a shelf warmer or, with the help of a professionally planned product presentation, a bestseller?

Product presentations with tauleo - your event and incentive agency from Hamburg

Leave nothing to chance and take your success into your own hands. We at tauleo are at your side as a professional partner – no matter what your product is and what your goal is with the product presentation – we are guaranteed to have the right thread ready to make your product a success.

Simply call us for a no-obligation consultation at +49 (0)40-32 59 110-00 or send us an e-mail. We look forward to meeting you and your product.