Blog Series „Sustainable Events“: No. 2 – Hotel chains
We are back again! After our detailed report on the Falkensteiner Punta Skala in the first edition of our sustainability series, we are now coming to an overview of the hotel chains operating in Germany. What environmentally friendly measures are taken? And much more important: What of these measures are actually put into practice?
How we proceeded
For our evaluation, we identified 24 of these hotel chains, contacted the sales representatives, in some cases followed up several times, received and viewed a wide variety of materials, surfed websites and always tried to get all this information into a fairly clear scheme. To do this, we had to compress, simplify and finally assign points in order to be able to create a ranking.
Therefore, here again the disclaimer: We had to make subjective decisions in this process and, despite very conscientious work, accept no liability for incorrect or missing information. For example, we often asked ourselves whether a vague wording in a hotel info deserved a cross in our table, and if so, restrictedly or unrestrictedly.
Before we really get started, a final note on our own behalf: Sustainability is not just ecology, that’s for sure. For reasons of clarity, however, we are concentrating on this sub-area for the time being, i.e. when we talk about sustainability in our blog, we are currently referring exclusively to ecological aspects.
For those in a rush – Elevator Review
The clear winners of our evaluation are Guldsmeden and Scandic Hotels. Almost as good as our two “test winners” were the Motel Ones. Followed, with a little distance, by the midfield with NH Hotels, Lindner, Steigenberger, H-Hotels, Maritim and Dorint, Premier Inn and Kempinski. The last three are Hyatt, Marriott, Radisson, Melià and Hilton – a lot of text, little concreteness. Here is the link to the complete overview.
More time, more information
Guldsmeden Hotels – winner of our evaluation and our personal favourite
The Guldsmeden Hotels (9 hotels in total) with only one hotel in Germany, the Lulu in Berlin, should actually not be in this blog post at all, because this blog is (supposed to be) about chain hotels with many properties in Germany. However, they were the first chain whose sustainability information we read during our research. The measures in this information were as concrete and numerous as by no other chain. That is why we think Guldsmeden Hotels have earned a place in our ranking, actually even the first place. N. B.: With two meeting rooms for up to 14 and 36 people, the Guldsmeden is suitable for smaller meetings.
What do we recommend?
In our opinion, the Scandic Hotels are a realistic first choice for sustainable meetings: With six hotels in Germany, they do not exactly form a large chain, but they are still represented in important cities (Berlin, Frankfurt, Hamburg, Munich). We can also still recommend the hotels from the midfield (NH Hotels, Lindner, Steigenberger, H-Hotels, Maritim and Dorint, Premier Inn and Kempinski) with a clear conscience.
Motel One and Premier Inn
The Motel One Hotels have no meeting rooms, so they are only suitable for sustainable business trips, but not for conferences & co. The Premier Inn Hotels have meeting rooms in almost all of their properties, but only for small groups of 6 to 30 people – but all of them have very nice working zones from where guests can work on a trip.
Atlantic and Leonardo
The small but fine Atlantic Hotels are working on the topic of sustainability, but it is not yet ready to speak about. The pioneer hotel in terms of sustainability among the Atlantics is the hotel in Bremerhaven. If you want to hold a meeting in the area, we recommend this brochure.
According to our sales contact on the phone, the Leonardo Hotels are part of the HRS Green Stay Initiative as the lowest common denominator, more on this in our upcoming blog article on hotel eco-labels.
Special case Accor
Depending on how you count, the Accor Group has about 42 (sic!) hotel brands worldwide. We therefore realise that it is difficult to make general statements for the entire Accor chain. A precise example of this: Of course, one can offer a guest in an Ibis to skip the daily housekeeping. But this would be a lot less appreciated in a Raffles, Fairmont or Orient Express Hotel.
Due to the strongly differing portfolios of the Accor Group, a separate blog article would be worthwhile. But for that, we would first have to get the sustainability information from each brand. Phew… For the moment, we can at least say: All hotels want to completely do without plastic by the end of 2022 and the entire Accor Group wants to be climate-neutral by 2050.
Shroud of silence
We have not received any feedback from our contacts at the IHG Hotels (primarily Interconti, Holiday Inn <Express> and Crowne Plaza) and the Fleming Hotels, despite several requests. The Arosa Hotels replied that they do not have any specific information on sustainability (really?), the Four Seasons Hotels did not have the time to provide us with the requested information.
Work in Progress
We assume that we will receive further information in the future, that one or the other chain will specify their information or that they will generally get back to us for the first time. Therefore, we will constantly keep the table up to date!
Last but not least: You will find all other contributions to this series in German and English in our blog overview. And more about how we would implement your sustainable event in concrete terms can be found here.
We are looking forward to your feedback, topic requests and RFPs.